Ford Mustang Mach-e reservation holders are reporting that some Ford dealerships are marking up the electric SUV by as much as $15,000.
Despite some pushback from longtime Mustang fans who don’t appreciate the legendary brand going electric and coming in an SUV form-factor, the Mach-E has been well-received overall.
The “first edition” model “sold out” within the first week and the last reservation estimate we saw showed that Ford was closing in on selling out its whole first year of production for the electric SUV.
Now it seems like Ford dealerships are taking advantage of the demand for the Mustang Mach-E and quoting some prices significantly higher than the MSRP – also known as additional dealer markup.
The Ford Mustang Mach-E starts at $43,895 before incentives and the first edition has an MSRP of $59,900, but some reservation holders are reporting on forums that they are being quoted between $5,000 and $15,000 more by their local dealers.
Electrek reached out to Ford about the issue, but the automaker said that it’s up to the customers and dealers to agree on a price:
“Ford shares recommended pricing for all vehicles with dealers and customers. Ultimately, customers and dealers will agree to the final pricing.”
The Ford Mustang Mach-E is expected to arrive in dealerships in early Q4 2020.