An incredibly important event will likely be held on November 15–both for Americans and all of humanity. But, the launch of astronauts into space by SpaceX is also important for Tesla’s image, products, and stock.
“NASA and SpaceX target to launch Crew-1 astronauts to the International Space Station at 7:27 p.m. EST Sunday, November 15. The mission will be SpaceX’s first operational flight featuring an international crew under the agency’s Commercial Crew Program, which aims to launch astronauts regularly from American soil,” says Tesmanian author Evelyn Arevalo.
SpaceX and Tesla are created and managed by a great engineer, Elon Musk. Of course, a successful second SpaceX flight with humans on-board will also shine positively on Tesla. Sending people into orbit is a great feat, and if Musk is able to do it, then the success of Tesla is also likely to be a foregone conclusion.
The launch of SpaceX will bring undeniable benefits to Tesla shareholders, as it will be free advertising. Tesla does not have a traditional advertising budget, much unlikely other car companies–General Motors and Ford Motor, for instance. GM and Ford spend about $4 billion annually on advertising. That works out to about 25% of total operating expenses for the two.
As the photo depicts, Tesla vehicles are being used by SpaceX to transport astronauts to a ‘countdown dress rehearsal,’ and will be used again to deliver them to the launch pad on Sunday.
This is not the first time that Tesla cars have been used for this purpose. Earlier in May 2020, Model X vehicles were used to deliver astronauts Bob Behnken and Doug Hurley at the rehearsal and at the launch pad.
In 2018, SpaceX’s Falcon Heavy Rocket launched Musk’s personal vehicle, the original Tesla Roadster, into space as a payload. It was a worldwide advertisement–and instant sensation–that did not require any additional waste that Tesla would have incurred.